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Campaigns

#HamasOutOfSA
This campaign was initiated when the ANC invited Hamas representatives to SA. The SAZF & SAFI embarked on a full scale marketing campaign to educate South Africans about the da…
#SeeIsraelForYourself
This campaign was launched during Israel Apartheid week and gained momentum on different social media platforms and through boosting, which enabled our reach to be extended globall…
#withIsrael
This campaign was launched prior to our Yom Ha’atzmaut event and was focused on support from our local community.
#LetsTalkSolutions
This campaign was created at a time when South Africa was suffering the effects of a major draught. The campaign was to show South Africans that a relationship with Israel would in…
#NelsonMandela
The Nelson Mandela campaign was started to dispel the myth that Nelson Mandela was anti Isreal. The campaign showed conclusively that Mandela maintained friendly relations with Isr…
#DidYouKnow
We have launched a digital campaign with interesting facts on Israel called #DidYouKnow as part of our advocacy programme. The campaign covers aspects of our historical connection …

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